Top 10 winner in The Telegraph Create Awards 2006

Making headlines is something we do every day for our clients. But when it came to The Telegraph Create Awards, we began making them for ourselves too, winning a place on the hotly contended top 10 shortlist in April.

The objective of the competition was ‘to create brilliant campaigns that use the Telegraph in extraordinarily imaginative ways’. And with our inspirational relaunch and repositioning work for Air New Zealand, we did exactly that; reflecting the nature, freshness and serenity of New Zealand in the brand values of Air New Zealand and using an integrated mix of Telegraph channels – press, web cast, viral emails, blogs and editorials. The first phase of the campaign launches at Sloane Square around the Chelsea flower show. Find out more

Market Leader Article - Home retailing: The death of home shopping?

‘OK – meet you back here in half an hour’

In this incisive look at the shifts in retailing that have already become visible, Stephen Fox forecasts a range of dramatic implications for high street retailers. Fox spells out the need for companies to take a much broader look at the different channels through which consumers are now able to shop and develop new strategies - fast

Click here for the full article